Copper Cane Bungalow South Beach Food and Wine

The Challenge

Create an event for Copper Cane Wine and Provisions at South Beach Wine and Food that incorporated the portfolio of Copper Cane brands: Copper Cane wines, Avrae cigars and Mia-Marcelle swimwear.

The Solution

Lucey Stepp conceptualized the Copper Cane Bungalow, a two day private bungalow at the W Hotel for celebrity chefs, bloggers and food and wine VIPs. Copper Cane wine was served throughout the bungalow. The second floor bedroom was transformed into a Mia-Marcelle pop-up swimwear store and the rooftop was turned into a cigar lounge with experts on site to educate guests on Avrae cigars. 

The Results

Copper Cane executives and sales team were able to network one on one with the top restauranteurs, hoteliers and celebrity chefs in the business generating in sales to new key accounts. Blogger and press coverage on all brands and direct on-site sales of Mia-Marcelle swimwear.