DEADLINE STUDIO AT SUNDANCE

 

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The Challenge

Secure talent attendance for Sundance Deadline interview studio and manage talent relations between Deadline and brand partner, Samsung.

The Solution

Lucey Stepp coordinated schedules between all film publicists, managed all incoming talent and film crews on-site and acted as liaison between the studio and brand sponsors

The Results

Deadline conducted over 100 interviews and photo sessions in the Samsung Lounge. Talent attendance resulted in hundreds of millions of media impressions and gifting opportunities for brand partner, Samsung.