GQ x Jam in the Van: Artist House Series

The Challenge

Create an original music festival series that allows brands to interact one on one with artist and capture content.

The Solution

Lucey Stepp created the GQ Jam in the Van artist hospitality house where both emerging bands and seasoned musicians could escape festival chaos, eat, drink, interact with brands and feel at home.  

LS partnered with solar powered mobile recording studio Jam in the Van to record live jam sessions with over 40 bands over the course of the week at the house, capture custom branded content and produce live music showcases.

GQ magazine came on board as media partner.

The Results

Generated hundred of millions of media impressions and created custom branded content tailored to each partner.