GQ Style Suite

GQ Ben Sherman Gifting.jpg

The Challenge

To produce a style gifting suite for GQ Magazine leading up to their signature Men of the Year event in Los Angeles.

The Solution

Lucey Stepp transformed the penthouse of Neuehouse Hollywood into an interactive hospitality lounge creatively integrating multiple brand partners into the space. The suite featured a pop-up barber shop, LG lounge with air purifiers and juice bar, Ben Sherman and Bruno Magli gifting area with custom monogramer, a live mural wall, Remy Martin tastings and more.

The Results

The Suite was attended by over 150 social media influencers and talent.  Guests enjoyed food, drinks, gifting and great music all day long.