Mercedes Copper Cane

The Challenge 

Sample Avrae Cigars to high net-worth and influencer target demographic before Avrae officially hit the market place.

The Solution

 Lucey Stepp partnered Avrae Cigars with Mercedes Benz for multiple events including Mercedes Benz After Dark during Concourse d'Elegance Pebble Beach and Mercedes private client dinners during The Masters in Augusta Georgia. LS managed Cigar experts on-site to educate Mercedes top customers from around the world.

The Results

Avrae Cigars were sampled by over 1000 high-net-worth clients and Avrae executives were able to personally network with influential guests.