The Challenge

Showcase Ploom electronic cigarettes during Comic-Con in a creative way to engage with new customers and influencers.

The Solution

Lucey Stepp conceptualized and produced the Ploom Arcade, a two night pop-up vintage arcade at the Keating Hotel in the heart of downtown San Diego. Different companies were hosted for private events at the arcade including Radical Studios, Arcana Comics and Variety Magazine.

The Results

Generated millions of media impressions and sampled to talent and top entertainment industry executives and VIP's.