Red bull music academy and cinefamily present gaspar noe

The Challenge

To find a highly acclaimed director and unique location for Red Bull Music Academy to showcase their favorite use of music in film during their Los Angeles Red Bull Radio Series.

The Solution

Lucey Step partnered the film and arts non profit, Cinefamily with Red Bull to co-present the event at their theater, hiring their programming team for consultation and securing friend of Cinefamily and iconic director - Gaspar Noe for the series.

The Results

Red Bull promoted the show across LA and hosted the interview session and event at Cinefamily. Gaspar Noe was used in their billboard, radio, and press promotions for the series.