Rolls-Royce Aspen food and wine Series

The Challenge

Create a series of intimate events for Rolls-Royce clients and prospects during Aspen Food and Wine that incorporates a driving experience.

The Solution 

For four consecutive years, Lucey Stepp has produced a variety of extraordinary experiences that included private celebrity chef dinners, test drives of the latest Rolls-Royce Motor Cars models through the mountain roads of Aspen, private fly-fishing lessons at an old Aspen ranch and a glamping and star gazing experience at a stunning venue in the national forest.  LS also invited High-Net-Worth clients and curated the guest list for each event. 

The Results

Created an emotional connection between the Rolls Royce Motor-Car brand and current and prospective buyers.  Sales of multiple cars to clients who attended the events.